EA SPORTS™

During my tenure as a designer at EA SPORTS™ for 7+ years, I specialized in creating and implementing design systems across Madden NFL's ecosystem. Collaborating closely with the marketing team, I produced engaging assets tailored to our audience. Through these collaborations, I honed my skills in brand development, creative direction, and digital marketing, working alongside esteemed partners such as Nike, NFL, Sony, and Microsoft.

Design Execution

Additional Designs (not featured):
Jacqueline Loschiavo, Darkmatter Agency

Madden Ratings / 99 CLUB Social Template

Creative Direction
Design System
Layout Design

Motion Design: Marcio Lima

Creative Direction
Layout Design

Motion Design: Ulf Johansson

Madden Bowl 2024
99 CLUB VIP

Event Brand & Identity

Doritos Bag Art

Creative Direction
Design Execution

Instagram
Stickers

Creative Direction
Design Execution

Creative Direction
Design Execution

Madden NFL Merchandise

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EA SPORTS™ Bowl 2020

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Orlando Science Center Membership Campaign